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KRAL — Auto Parts Store Redesign, 6,000+ Products

Redesign of a B2B truck and heavy-equipment parts store on 1C-Bitrix: 6,279 products in 173 sections, search by part number, wholesale conditions and a mobile version.

KRAL — Auto Parts Store Redesign, 6,000+ Products
6 279
products in catalog
173
catalog sections
B2B
wholesale, legal entities only

The task

Give a working wholesale store a modern face without losing its catalog, orders or search rankings — and make it usable from a phone, where most buyers now come from.

What I did

  • New homepage: promo slider, popular categories with product counts, B2B conditions block
  • Catalog rebuilt on existing Bitrix infoblocks — 6,279 products and 173 sections kept intact
  • Search by name, code, part number and brand; filters by vehicle brand
  • Product card with availability, wholesale prices for legal entities and quick order
  • Callback and "wholesale buyers" forms with requests going to the sales team
  • Full mobile layout: catalog, search, cart, one-tap call
  • Rolled out as a parallel /new/ version — the old site kept selling during the redesign

Result

The new version is live at kral-msk.ru/new. The catalog, orders and SEO history are preserved; buyers get a fast, mobile-friendly store and the sales team gets requests straight from the site.

Screenshots

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